Image Optimizer

compress-image

How can you optimize Imagesfor Internet Performance without Losing Quality

Did you think about optimizing your images before uploading to WordPress can have a huge impact on speed of your website?

When starting a new blog, most beginners upload their images without making them web-friendly. The large images make your website slower.

You can address this issue by employing the image optimizationbest techniques as part of your normal blogging routine.

The following article, we'll teach you how to optimize your images to increase websites without sacrificing quality. We will also provide automatic imaging optimization plug-ins designed for WordPress that can make your life easy.

Since this is a thorough guide on image optimization for web We have designed an easy to follow table of contents:

• What exactly is optimization? (optimized as opposed to unoptimized)
• Why is image optimization crucial? What are the advantages?
• How do you preserve and optimize images for web performance?
• Top image optimization tools and software
• Top Image optimization plugins for WordPress

What is Image Optimization? (Optimized vs Unoptimized Images)

Image optimization is the method of saving and delivering images in the most compact files without reducing the overall image quality.

Although the process may sound complicated the process is actually fairly easy today. You can use any of the numerous image optimization plugins and tools to automatically compress images by as much as 80% without any visible degradation in image quality.

Here's an example for optimizing and unoptimized image

You can observe, when optimized correctly, the image could be 75% smaller than the original without any degradation in quality.

How does Image Optimization function?

In simple words the simplest way to describe it is that image optimization uses compression technologies such as "Lossy" and "Lossless" which helps reduce the overall size of files without causing any loss in quality.

What does it mean to Optimize Images?

If you ever received an advice to optimize your images through your WordPress hosting service or an automated speed test tool what it all means is the need to reduce the file size of your images by optimizing them to be used on the web.

Why is Image Optimization Important? What are the Benefits of Image Optimization?

While there are many benefits of optimizing your photos, here are the most important ones that you should know:

• Faster speed of website
• Enhanced SEO rankings
• The higher conversion rate overall for sales and leads
• More storage and bandwidth (which can cut hosting and CDN cost)
• Speedier backups of websites (also lowers the cost of backup storage)

Outside of video, images are the next most weighty element on a page. In accordance with HTTP Archive, images comprise on average 21% of the weight of a page's total.

We know that websites with fast speeds have higher rankings in search engines (SEO) and are able to achieve better conversions in terms of image optimization is something that every business website must perform in order to grow online.

You might be thinking how much difference is image optimization really can make?

According to the findings of a Strangeloop study, a one-second delay in the loading of websites will cost you 7 percent of sales, 11% less views, and a 16% reduction in satisfaction of customers.

If this isn't enough of a reason to speed up your website you need to know that search engines such as Google are also giving preferential SEO treatment to websites that load faster.

That means that by optimizing your photos for the web, you can both improve speed on your site and improve WordPress SEO positions.

Video Tutorial

If you'd prefer written instructions, just keep reading.

How to Save and Optimize Images for Web Performance?

The key to an effective picture optimization that is optimized for performance on websites is to strike the perfect balance between the most compact file size and acceptable image quality.

The three factors that play a crucial impact on optimization of images are: optimization are:

• Image file format (JPEG vs PNG vs GIF vs tiff )
• Compression (Higher compression = smaller file size)
• Image Dimensions (height and width)

By selecting the most suitable combination of all three, you can decrease your image size by up to 80%.

Let's look at each of these in more details.

1. Image File Format

For the majority of webmasters, the only three images file formats that actually have any significance to consider are JPEG, PNG, and GIF. Selecting the appropriate file type is essential to image optimization.

To make things easy To keep things simple, you should use JPEGs for photos or images with lots of colors. PNGs for simple images or when you need transparent images. You can also use GIF for images that are animated only.

For those that don't know the distinction between each file type, the format of PNG images is uncompressed . This means it's a more high-quality image. The downside is that PNG file dimensions are larger.

On the other hand, JPEG is a compressed file format that reduces image quality in order to give a much smaller size file.

And GIF uses only 256 colors in addition to lossless compression. This makes it the most appropriate option in animated image.

On WPBeginner We use all three image formats , based on the type of image.

2. Compression

The next step is image compression, which plays a significant part when it comes to image optimization.

There are a variety of types and levels of image compression available. These settings differ based on the image compression tool that you use.

The majority of image editing software like Adobe Photoshop, On1 Photo, GIMP, Affinity Photo and many others have built-in features for image compression.

You can also save images as normal and then use a web tool like TinyPNG , or JPEG Mini for easier image compression.

Though it's a little manual These two methods permit you to compress images before uploading images to WordPress which is what we do on WPBeginner.

There are a number of well-known WordPress plugins such as Optimole, EWWW Image Optimizer and others that automatically compress images once you first upload them. A lot of novices and even big corporations prefer to use these images optimization plugins due to the fact that it is simple and convenient.

We'll provide more information about these WordPress plugins later in this article.

3. Image Dimensions

Normally, when you import a photo from your phone or a digital camera, the image has a very high resolution and big file dimensions (height and width).

In general, these photos have typically a resolution of around 300 DPI and sizes ranging from 2000 pixels and higher. These high-quality photos are well-suited for print or desktop publishing. They are not suitable for websites.

Making the file's dimensions less limiting can drastically reduce the size of an image. You can easily alter the size of images by using an image editing software on your personal computer.

In this case, we optimized photos with 1.8 megabytes of original file size, 300 DPI resolution, and image dimensions of 4900x3200 pixels.

The format we chose was jpeg for larger compression. The dimensions were changed to 1200x795 inches, and it decreased the image file size to 103 KB. That's 94% less than the original size.

Once you've mastered the three primary factors that affect image optimization, let's take a look at different images optimization software for webmasters.

Best ImageOptimization Tools and Programs

As we mentioned earlier, most image editing software come that have image optimization or compression setting.

Outside of the editing software for images, there are other powerful free image optimization tools that you can apply to optimize images for web usage (with only one or two clicks).

We recommend making use of these software tools to optimize images before uploading them to WordPress, specially if you are an perfectionist.

This approach helps you conserve disk space on your WordPress hosting account and also guarantees the fastest image with the best quality since you have to manually check each image.

Adobe Photoshop

Adobe Photoshop is a premium software equipped with a feature for saving images designed specifically for the web. Just open the image in Photoshop and select"File >> Save for Web" or "File >> Save for Web" option.

It will open a new dialog box. On the right, you can select different image formats. For JPEG format, you'll get a range of quality options. When you pick your option it will also display the size of the file at the bottom left.

GIMP

GIMP is a free and open source alternative to Adobe Photoshop. It can be used to boost your images' performance for use on the web. The downside is that it's not as simple to use as the other alternatives on this list.

To begin, open your image in GIMP and then click File >> Export as option. This will display the save file dialog box. Change the file's name and click"Export Now.

This will display options for exporting images. If you are using JPEG files, you can choose the compression level to reduce file size. Finally, click on"export button" in order for you to save an optimized picture file.

TinyPNG

TinyPNG is a totally free web app that uses a smart lossy compression technique to shrink their size PNG files. All you need to do is visit their site and upload your images (simple drag and drop).

They compress the image, and give you a download link. You can also use their sister website, TinyJPG, for JPEG images.

They also have an extension for Adobe Photoshop which is what we employ as part of our image editing process since it blends the best aspects of TinyJPG and TinyPNG inside Photoshop.

For developers, they have an API that converts images on the fly, and for beginners they have an WordPress plugin that will convert images for you (more on this in the future).

JPEG Mini

JPEGmini utilizes a lossless compression technology that reduces the size of pictures without affecting their perceptual quality. You can also compare the quality of the original image with the compression image.

It is possible to use their online version for no cost or purchase the application for your computer. They also have a pay API that allows you to automate the process that your server uses.

ImageOptim

ImageOptim is an Mac software that allows you image compression and compression that doesn't result in sacrificing any quality, by locating the best compression parameters . It also helps in removing unnecessary color profiles.

Windows alternatives to that are Trimage.

Best Image Optimization Plugins for WordPress

We believe that the best way to optimize your images is to prepare them before uploading images to WordPress. However, if you manage a multi-author site or need an automatic solution you may want to consider the WordPress plugin for image compression.

Here is our list of the top WordPress compressors for images:

1. Optimole the most popular plugin from the company behind ThemeIsle.
2. EWWW Image Optimizer
3. Compress JPEG and PNG images - plugin by TinyPNG team, which is mentioned in the article.
4. Imagify plugin is developed by the well-known WP Rocket plugin team.
5. ShortPixel Image Optimizer
6. WP Smush
7. reSmush.it

Utilizing any or all of the WordPress image optimization plugins will allow you to increase the speed of your site.

Final Thoughts and Best Practices for Image Optimization

If you aren't saving images that are that are optimized for use on the internet, then it's time to begin doing this immediately. It's going to make a big impact on the speed of your website and your customers will thank you for it.

Furthermore, speedier websites are great for SEO, and you'll likely see an increase in your ranking on search engines.

Make use of this tool convert to png